Online Shopping, Indian Style

Assisted shopping in village store

Online shopping in India is booming, despite the many hurdles. Less than 20% of Indians have access to the internet, few use any form of online payment, and the logistics challenges of delivery are huge in such a vast country with traffic-congested cities and unreliable postal addresses. At the peak of the Diwali seasonal shopping frenzy, Mukti Jain Campion joins a motorbike courier on his delivery round in Bangalore to discover what Indians are buying online and why.

Producer Mukti Jain Campion

First broadcast December 2015 BBC Radio 4 and BBC World Service

Hearing ear

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