Jugaad: The Rise of Frugal Innovation


jugMukti Jain Campion explores the new global interest in Indian-style ingenuity. She meets some of India’s most famous jugaad innovators and discovers how their ideas and products may soon be going global. These range from grassroots innovations such as the Royal Enfield Bullet motorbike adaptation that turns it into a plough, the clay fridge that doesn’t need electricity to products developed for cash-strapped consumers everywhere such as the Aakash, the world’s cheapest computer tablet. (1 x 28′)

First broadcast October  2013   BBC Radio 4

Producer Mukti Jain Campion    Executive Producer Charles Miller

Radio Choice: The Daily Telegraph, The Independent, The Daily Mail

Mukti Jain Campion makes really good radio programmes, ones that have an eye for a good story and an ear for the right way of telling it. – Gillian Reynolds, Daily Telegraph

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